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Privacy Policy

Last updated: October 8, 2026

This policy was drafted as a starting point and is still being finalized. It is pending review by our attorney, and this note will be removed once that review is complete.

Broad Street Exchange, LLC respects your privacy. This policy explains what information we collect when you browse the shop, create an account, join our rewards program, or place an order, how we use it, and the choices you have.

Information we collect

We collect the information you give us: your name, email address, shipping and billing addresses, and your order history. If you create an account or join our rewards program, we also keep your rewards activity. Points earned and redeemed, referrals, membership tier, and wishlist or restock alerts you sign up for. Our join form asks a few optional questions, such as your favorite game and what you collect; those answers are yours to skip, and we only store what you choose to share. Automatically, we collect browsing and analytics data through Google Analytics, including pages viewed, referring links, approximate location, device and browser type, and how you move through the site.

Swap & Sell submissions include your name, email address, optional phone number, gaming platforms, collection size, condition notes, any message and photos you provide, and your preference for cash, store credit, or either. We use these details only to evaluate your collection and offer, arrange payment if you accept, and keep transaction records. We also record the submitting IP address and use submission timing and a hidden anti-spam field to help prevent abuse.

Gift card purchases ask for the recipient’s name and email address, your name and email address, and an optional personal message. These details are passed to Shopify with the purchase; we use the recipient’s details only to deliver the gift card.

Referrals use a shared code or link, not a form asking for a friend’s email. We remember the code in your browser and link the referring and referred accounts to qualifying purchase and rewards activity. Our Contact page links to email rather than collecting a form submission; if you email us, we receive your email address and any message or attachments you choose to send.

How we use your information

We use your information to fulfill and ship orders and handle returns; to administer the BSE Rewards program, including points, referrals, and membership tiers; to provide customer service and answer your questions; to send marketing emails about new inventory, drops, and member offers, which you can opt out of at any time; and to understand site traffic and improve the shop through analytics. We do not use your optional join-form answers for anything beyond stocking decisions and making our emails more relevant.

Who we share it with

We share information with the service providers that let us operate: Shopify, which processes payments and supports order fulfillment, Lovable Cloud, which stores account, rewards, and inventory data, and Google Analytics, which measures site traffic. You can read Shopify’s privacy policy. We may also share information with shipping carriers to deliver your order, with Lovable’s managed email service, our email provider, to send the messages you have asked for, and with authorities when the law requires it. We do not sell your personal data to third parties, and we do not share it for third-party advertising.

Payments

Checkout is handled by Shopify. Full card numbers are entered on Shopify's secure checkout and are never stored on our systems. We receive only what we need to recognize and fulfill your order, such as your name, contact details, shipping address, and the items purchased. VIP membership is billed on a recurring basis through Shopify’s subscription billing; we can see whether a membership is active and when its current billing period ends or renews, but never the full card number. When available at checkout, Apple Pay and Google Pay payments are processed by Shopify and those wallet providers.

Cookies and tracking

We use cookies and similar technologies to keep you signed in, remember your cart and preferences, and measure site usage through Google Analytics. You can block or delete cookies in your browser settings, and most browsers offer a do-not-track setting; some parts of the site, including your cart and account session, may not work correctly with cookies disabled. Analytics only runs if you allow it in our cookie banner, and you can change that any time with the Cookie Preferences link in the footer. Our site does not currently respond to browser Do Not Track signals. Instead, analytics cookies only run if you allow them in our cookie banner. You can also install Google’s Analytics opt-out browser add-on.

Data retention

We keep order and transaction records for as long as needed to support returns, warranties, accounting, and tax obligations. Account and rewards records are kept while your account is open, and for a reasonable period afterward to resolve disputes and prevent fraud. Marketing contact information is kept until you unsubscribe or ask us to remove it. Analytics data is retained on Google's standard retention schedule.

Your rights: access, correction, and deletion

You can ask us for a copy of the personal information we hold about you, correct anything that is wrong, or ask us to delete your data. Email connect@broadstreetexchange.co from the address on your account with what you would like us to do, and we will respond within 30 days. Some records. Such as completed order and tax records. Must be retained by law even after an account is deleted. Deleting your account also ends your rewards balance and membership benefits.

Marketing choices

Every marketing email includes an unsubscribe link, and unsubscribing takes effect right away. You will still receive necessary transactional messages, such as order confirmations, shipping notices, password resets, and rewards or membership notices tied to your account.

Children's privacy

Our site is not directed at children under 13, and we do not knowingly collect personal information from anyone under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe a child has given us information, email connect@broadstreetexchange.co and we will take care of it.

Security

We use reasonable administrative and technical safeguards, including encrypted connections, access controls, and vetted service providers, to protect your information. No system is perfectly secure, so we cannot guarantee absolute security; if a breach ever affects your information, we will notify you as required by law.

Where we operate

Broad Street Exchange, LLC is based in New Jersey and ships within the United States. The site is intended for U.S. residents. Our account and rewards database is hosted in the United States through Lovable Cloud; other service providers may store or process information outside the United States.

Changes to this policy

If we make material changes to this policy, we will update the date at the top of this page and notify you. By email to the address on your account, by a notice on the site, or both. Before the changes take effect where the law requires it. Continued use of the site after changes take effect means you accept the updated policy.

Contact us about privacy

Questions about this policy, or about your information, go to connect@broadstreetexchange.co and reach a real person here. Broad Street Exchange, LLC is online-first today, with a physical location in the Woodbury, New Jersey area coming; we will publish the address once it is finalized.